* Setting sales goals and expectations for each branch and for each employee, and effectively tying the two together
* Ensuring your best performers are recognized for their success – hero’s, stories and demos, that I talked about in an earlier blog.
* Getting the results you truly want by integrating incentive compensation plans with profit and sales objectives (if you want a free incentive white paper, please email me.)
* Improving revenue growth through effective communication at all levels of the credit union
* Tracking sales and service for better measurement – the 3 M’s if you don’t measure it, you don’t monitor it you can’t manage it.
* Using job descriptions and performance evaluations to direct and evaluate success
* Making sure your incentive compensation program motivates your staff and rewards superior results, not merely the performance of day-to-day duties
* Have weekly sales meeting, if you don’t have weekly sales meeting, you can’t drive the culture.
Repetition is the key to success, weekly sales meetings, staff training, hero’s that demonstrate success with stories. (hero's, stories and demo's that I talked about earlier) And read your service success stories at every meeting, get employees fired up about service. If you are not providing great service, you can’t be great at sales. It’s a culture thing, they all have to work together.